(Who)
Conny Groenewegen

(When)
June 1 – October 17, 2017

(Links)
• Events Page
Project Page
Electricco (3D soft tech knitwear designs)

(Location)
Mediamatic
Dijkspark, Dijksgracht 6
1019 BS Amsterdam, The Netherlands

Installation

Fashion Machine Installation at Mediamatic

The fashion industry: a beautiful but polluting business. The fast pace of clothing production accounts for devastating amounts of material and immaterial consumption, resulting in the misuse of water, chemicals and (child) labour. How to deal with this tempting but harmful situation? Conny Groenewegen sets out to visualise its enormity by transforming fashion’s leftovers into art that takes over our immediate habitat.

This whole summer, Conny Groenewegen, the FAMA team and volunteers knitted giant fleece banners that slowly engulfed our headquarters by using a special hand-knitting technique. This project reflects the impact of fast throw-away fashion on you, your environment and our world. This project runs until 8 October.